Showing posts with label mix packs. Show all posts
Showing posts with label mix packs. Show all posts

Friday, January 18, 2013

Brewers, give me mix packs!

Craft brewers, all I ask from you is that you release mix packs of your beers. Is that so much to ask?

When I see a mix pack by a brewery I haven't had before, it grabs my attention. A chance to have two or three or four beers I haven't had before by a brewery that may be new to me? Yes, please. I am a sucker for a great mix pack. I crave variety and welcome the chance to get to know a new brewery three or four beers at a time -- which, let's be honest, is the only way to judge a new-to-you brewery. Just one beer won't do it. You need a full sampling. Short of going to their brew pub or buying a mixed case (which few people will do first time out), a mix pack is the best way to provide exactly that.

So why don't more breweries release mix packs?

Samuel Adams releases four mix packs a year, every year, and has done so for ages

Economics, I'm sure. It can't be cheap to sort all those beers, create new packaging, new SKUs, and so on.

Still, over the years, brewers who have done mix packs have built loyalty in me. I feel like they are a great idea. A brewery like Saranac no longer gets big accolades by craft beer geeks these days, but there is a reason to love them. Like Samuel Adams, their variety is huge and their quality is consistent. They may not be top shelf, but you'll always get a drinkable beer with taste from them. I'm not a regular Saranac buyer, but I'm good for a mix-pack every year because you can get such a wide variety in a single affordable 12-pack.

When my friend, coauthor (A Year of Hitchcock), podcast co-host (the podcast by the same name), and fellow beer enthusiast Jim McDevitt went on a cross-country trip, one of the highlights (for me!) was the mix pack of New Glarus he brought back for me. I had had a few New Glarus brews before, but the mix pack sealed the deal. Getting that assortment made me fall in love with them.

I'd wager this is not uncommon among craft beer fans. Sure, sure, these days many chase the biggest and rarest -- hell, I do it myself -- but many of us still like variety for the sheer sake of it and enjoy tasting three or four or five beers from a brewery at a time.

So give us some mix packs, please!

Monday, November 19, 2012

Ride Ye to Wisonson!! The great breweries of Wisconsin

Wisconsin! I guess you should expect no different from a state that crowns its baseball team with the name the Brewers, but somehow I had never considered Wisconsin as being among the uber cool brewing states. There is California (1), obviously, Oregon (2), yeah, New York (3), sure, Michigan (4), no doubt, Pennsylvania (5), a surprising yeah, but Wisconsin?


YES!

I have had some Wisconsin beers before, especially the awesome brews by New Glarus, thanks to trading beer online. In fact, I liked them so much that when my buddy and coauthor Jim McDevitt went on a cross-country trip, I asked him to grab me some beer from this great state.

And yeah, even though he spent all of five minutes in this state, there was loads to bring home. In addition to a few beers I may post about later, Jim grabbed me a mixed pack of beers by New Glarus. This was the highlight of the BIG RIDICULOUS BOX OF BEER he brought home for me. (You write a book or two with someone, you're kind of tight, you know?) The pack had four beers, and they tasted a little something like this:

Spotted Cow – This is a pleasant, smooth beer that drinks like a lager but features a touch of ale zest. That’s because it has the softness of a lager, but more hopping and bitterness, albeit not MUCH hopping and bitterness. It’s very moderate, especially compared to today’s American ales. This beer is not worth going crazy to find – there is nothing particularly special about it – but it is a pleasant everyday beer that combines easy drinking with more taste than you’ll get from the big brewers. Recommended if you like Anchor Steam, Yuengling, or Fat Tire. 4.8% ABV

Totally Naked – This is your standard pilsner or light lager. Light, crisp, dry finish, light golden in color, a mild hop bite at the end of a mildly grainy but smooth draught. Fans of big craft beer flavor will be underwhelmed. Drinkers of Miller and Coors will like it because it will feel like home. I wouldn’t gravitate to this beer, but I sure would like to see it on tap instead of the latest product by the big guys. Recommended if you like easy-drinking macro lagers (Bud, Miller, and Coors). 4.25% ABV.

Two Women – A traditional German-style lager. They call this a pilsner, though it’s dark for the style. It has a malty smell with faint hints of dark breads, but nothing overwhelming. The beer has a nice, almost red ale-ish malt backbone with well-balanced, Earthy hops. It’s not HUGE on flavor, but it’s pleasant. Like the other beers in this mixer, Two Women drinks nicely but doesn’t make me say, “Holy cow, that’s good!” Recommended if you like Samuel Adams Boston Lager, Killian’s Irish Red, or Smithwick’s. 5% ABV.

Fat Squirrel – A traditional English brown ale that boasts all the hallmarks of one. A chestnut color and aroma. A taste of rich brown malts, nuts, and touches of caramel. A smoothness of character with just a bit of sharp roast at the end. This is a good beer and a good example of the style. Recommended if you like Newcastle. 5.8% ABV.

Overall – I have had a few of the fruit beers by New Glarus, and they were some of the best I have ever had. Seriously. BEST. So when I had this mix pack I had high hopes. Well, these beers are all GREAT for their given style, perfect examples of simple, drinkable brews. Which is to say, this is a BOOoooOOring mix pack for big beer geeks, but an AMAZING mix pack for people who either love awesome easy drinking beers or for beer geeks who appreciate the subtlety in making a good drinkable beer.

Verdict: If you are in Wisconsin or know someone who will be, get this mix pack. You'll be glad you did.



(1) - Stone, Russian River, Sierra Nevada, North Coast, The Bruery, Ballast Point, Green Flash, Lost Abbey, Firestone Walker, and a TON more. And when I say a ton, I mean a ton. Look at that long list, and realize I still left out 21st Amendment, Anchor, Lagunitas, and others.

(2) Deschutes, Full Sail, Ninkasi, Widmer, and the most overpriced beers in America, Rogue.

(3) Southern Tier, Brooklyn, Ithaca, Sixpoint, Ommegang, and more. (I did not forget you, South Hampton.)

(4) Founders, Bell's, Atwater, Jolly Pumpkin, New Holland, and more.

(5) Weyerbacher, Troegs, Victory, Yards, Lancaster, and the ever popular Yuengling, among others.

Tuesday, August 21, 2012

Sierra Nevada takes us to BEER CAMP

For some years now, Sierra Nevada has been holding Beer Camp, an opportunity for industry people, contest winners, and others to visit their Chico, CA facility and brew some beer (on Sierra's equipment!) that would only ever be seen in the immediate Chico area. Over the years they brewed dozens of Sierra Nevada brews, often quirky, interesting beers that were never seen by 99.9% of Sierra Nevada drinkers.

In 2011, the brewery finally decided to make some of these beers available, releasing a Beer Camp mix pack that was, in my view, the very best mixer of the year. Every single beer was good, and several were phenomenal. Even something like the seemingly ordinary California Common, a style best known thanks to Anchor Steam, was amazing.

So needless to say, I was excited when it was announced that the Beer Camp pack would be back in 2012, this time with four totally new beers.

Here are my impressions of the four brews in this pack:

Floral IPA - This one is made with rose petals and rose hips, giving it a soft floral quality that parts ways with the pine-laden scents of Sierra Nevada's usual IPAs. This was my least favorite of the bunch, but not for the reason you may expect. The floral elements were actually well integrated. Where it fell short was in the overall balance. An uninteresting malt profile did little to intermingle with sharp hop bitterness. Though do keep in mind, unlike many American beer lovers, IPAs are not a favorite of mine.

Imperial Pilsner - I'm not sure why they went with the "imperial" tag, as this one comes in at 5.6% ABV, stronger than your average pilsner but not that much stronger. Regardless, for this this was the standout of the pack, and I say that as a guy who traditionally doesn't care for pilsners. This beer was bright, crisp, and refreshing, with a nice hop bite that gave it an edge over most pilsners. Utterly delicious and stupidly drinakable, if this came in six packs I'd be buying more of it.

Imperial Red Ale - Not a big fan of red ales. I can think of very, very few I've liked. Sierra Nevada almost gets me to like one here, with a great bouquet of hops and a robust malt backbone giving this puppy a solid 8.1% ABV, but yeah, this style continues to not be for me. If you like red ales, though, this will probably be a standout beer for you. It has bold hops coupled with rich malts and surprising chocolate notes. It's a big, big red that will please fans of the style.

Oatmeal Stout - A pretty modest name for a hefty 9% stout that is black as midnight and richer than a double chocolate cheesecake. WOWZA is this ever a desert beer. It SMELLS like desert! Huge, rich chocolate notes with the pure velvet of a great oatmeal stout. You'll taste the alcohol, making this one a decent candidate for laying down for six months to a year, but even now it's tasting pretty fantastic. Calling it a plain old oatmeal stout doesn't do it justice. This beer is huge and delicious.

All in call, Sierra Nevada's Beer Camp 2012 isn't quite as good as 2011's -- I liked all four of last year's and loved three of them, while this year I like three of four and love two of four -- but it's still a worthwhile mix pack that will expand your taste buds in good ways. Check it out while it's still available, because this will be off the shelves soon.