Wednesday, July 20, 2011

Fill up your beer jug while you fill your gas tank?

So imagine you roll into the gas station to fill up the tank. While you're there you also get a half-gallon jug filled with some local craft beer. You then drive away, content that your car will keep going and you'll have a fat jug of beer ready once you get where you're going. This sounds like some sort of bizarre fantasy land dreamed up by someone who has had three too many, doesn't it?

Well, it looks like some Sunoco stations in west New York are now filling growlers with craft beer. That's right. Stop in to get gas, and get a growler fill while you're there.

Maybe I find this concept mind-boggling because I'm from New Jersey, where in their infinite wisdom lawmakers have decided that allowing convenience stores to sell bottles of beer to adults is far, far too dangerous to consider. Hell, they don't even let us pump our own gas.

Anyway, from the story:
"I don't think people expect to see beer taps at a gas station," said Kim Wilson, sales shift leader at the Tonawanda Sunoco on Niagara Falls Boulevard. "People come in and say, 'Woah! When did that happen?' They are really excited."

I bet they are! Growlers are a great way to bring fresh draft beer home with you. Any place offering growler fills probably has great beer on tap, too, making them an especially attractive choice for the person who wants to enjoy great draft beer in the comfort of their own home.

So this is a pretty cool idea. I wonder if it will catch on? I'm sure some will have safety concerns -- since they're meant to be reused, most growlers are only sealed with some tape or a sticker -- but overall anything that spreads top notch craft beer is okay in my book.

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